Apple’s iPhone Software Developer Kit - (Announcement) First Impressions

Apple 4GB iPhone As expected Apple released its iPhone SDK this afternoon but the company didn’t leave much up to the imagination.

Apple said the SDK will allow the iPhone to sync up with Microsoft Exchange so users can do push wireless e-mail and access their calendars remotely (yawn).

In addition, the iPhone can now work on virtual private networks - it also has offers automated configuration options, with remote data wiping an option too just in case the phone is lost or stolen.

These are all ‘me too’ smartphone features as far as I can tell - the BlackBerry and Microsoft-powered smartphones have similar options - and were widely anticipated to be enhancements announced by Apple today.

Nonetheless, enterprise IT managers won’t be able to slam their doors on employees who request that they be able to use the iPhone on a corporate network. That in and of itself is a net positive for Apple as it will allow the company to add corporate users and ultimately build on the 28% share (? is that right?) Apple claims to have of the U.S. smartphone market.

March 6, 2008 | Filed Under News Items and Commentary 

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