Apple price cuts coming?

Apple 4GB iPhone At least one source says that Apple will drop the prices of both the iPod Touch and iPhone lines by US$100 in the coming weeks.

It would fit Apple’s pattern of behaviour - the company typically chops prices of its products shortly after release dates. Should the cuts come to pass, it will help the company reach its stated goal of 10-million iPhones sold in 18 months.

Even if the price cuts don’t materialize as predicted by the supposedly reliable blogger, Forbes is recommending users hold off on iPhone purchases until the much-anticipated iPhone for 3G networks is released.

Clearly, Apple’s product lineup is going to be revised if not overhauled in the near future. It’s additional proof that users are crazy to buy Apple’s products even 6 months after launch date. (Full disclosure - the 4GB iPhone I bought for US$540 after taxes the first weekend the iPhone hit the market was discontinued in September; barely two months after I bought the thing.)

My guess is buyers of the latest iPhones won’t receive US$100 rebates this time around if say the 8GB model is discontinued in the near future (another rumour floating around in the blogosphere).

Apple be forewarned. Even dumb consumers are wising up (and tiring) of the seemingly endless product release cycles.

February 11, 2008 | Filed Under News Items and Commentary 

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