reviews from iPhone reviewers

Walt Mossberg       David Pogue

So the reviews of the iPhone, arguably the tech industry’s most-hyped product ever, are in & the verdict(s) are overwhelmingly positive.

VIP gadget geeks like the Wall St. Journal’s Walter Mossberg, USA Today’s Edward Baig and the New York Times’ David Pogue gave the iPhone three thumbs up.

Check out Walt Mossberg’s and David Pogue’s video reviews:

http://online.wsj.com/article/SB118289311361649057.html

http://video.on.nytimes.com/index.jsp?fr_story=caed76f16c6132710db58210df3940afb8a3f7c8

(The David Pogue video review of the iPhone is MUCH more entertaining than Mossberg’s dronings).

It reads a bit like a movie poster but here are some of the quotes from prominent gadget reviewers that caught my eye.

The verdict from Walt Mossberg of the Wall St. Journal “is that, despite some flaws and feature omissions, the iPhone is, on balance, a beautiful and breakthrough handheld computer.”

Mr. Mossberg also said the phone has a “clever finger-touch interface, which dispenses with a stylus and most buttons, works well, though it sometimes adds steps to common functions,” Mossberg wrote.

David Pogue of the New York Times says its “so sleek and thin, it makes Treos and BlackBerrys look obese.”

Edward Baig of Newsday says: “Apple’s iPhone isn’t perfect, but it’s worthy of the hype.”

Wow - Apple or its partners wouldn’t have been able to develop better ads if they tried.The puffery from the likes of Mr. Pogue helps ensure Apple and AT&T will be able to sell at least 10-million iPhones in a year’s time.

The fact Apple is even close to matching expectations of gadget geeks and potentially consumers is noteworthy considering companies in the ICT sector typically overpromise and underdeliver. Not Apple apparently.

The positive reviews should also defuse the fears of many Apple employees and executives who were reportedly worried the considerable hype around the device may have led to disappointed customers.

Mossberg said consumers may still be disappointed.

“The expectations for the iPhone have been so high that it can’t possibly meet them all,” Mossberg wrote.

Despite the note of caution, the reviewers had few negative things to say about the device. The controversial touchscreen and keyboard, which have been panned even though the device has yet to be released, apparently aren’t issues.USA Today’s Baig says: “I expected to miss the tactile feel that a physical keyboard provides. I didn’t.”

Nor did battery life, another concern voiced by iPhone skeptics, prove to be a problem for the reviews.

“It didn’t prove to be a big problem in my unscientific test,” wrote Baig.

“Unless I did a lot of video watching or Web browsing, [the battery] could generally last the day,” agreed Newsweek’s Levy.

The biggest complaints from the reviewers were reserved for AT&T, Apple’s exclusive carrier partner.

Mossberg called AT&T’s network “excruciatingly slow.”

Otherwise Mr. Mossberg said “the iPhone is a whole new experience and a pleasure to use.”

Your turn Nokia, Sony Ericsson, Motorola et al. Good luck!!

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